Tag: webspam

What Constitutes a Paid Link

Matt Cutts of Google posted a video last week outlining some of the factors that are taken into consideration by his webspam team when deciding if a link is to be considered a poor quality paid for link. To give you some background if you’re not familiar with this, Google’s guidelines forbid selling links and the resulting purchase of links… Read more →

SEO vs PPC

I had a strange conversation a few weeks ago with a friend. He had attended an online marketing conference and one of the speakers, who was the head of a huge online travel business, took to the stage and began to address the collective audience on the strategy the business had used in the previous year. We’ve all been there;… Read more →

Google webspam issues

I’m taking the family to London for a few days over the weekend and as my eldest of football mad I was going to take him on the tour of Wembley. Being the thrifty kind of guy I am I decided to have a crafty search for some discount vouchers to save me a few quid on the entrance fee.… Read more →