Tag: seo

What Constitutes a Paid Link

Matt Cutts of Google posted a video last week outlining some of the factors that are taken into consideration by his webspam team when deciding if a link is to be considered a poor quality paid for link. To give you some background if you’re not familiar with this, Google’s guidelines forbid selling links and the resulting purchase of links… Read more →

What Is Google Penguin?

I’m going to write a few articles about the history and background a a few of Google’s more serious updates, starting with Google penguin. These are designed to give website owners an idea of Google’s philosophy and strategy as well as a broader understanding of the tactics and techniques Google employs when considering the value of your content. Penguin in… Read more →

Advocacy Pyramid – The Activist

So I wrote last week about the ‘advocacy pyramid‘ and how essentially I see successful digital marketing and SEO and being scrum based; today I want to elaborate slightly on the role of the ‘activist’. The reason digital marketing is done badly so frequently is that website owners really struggle to find that essential balance of building an exceptional user… Read more →

The Value and Dangers of Good & Bad SEO

One thing you constantly get a sense of when discussing SEO services and costs with clients and potential clients is the confusion surrounding quality and costs and the level of understanding that surrounds what we do and its value. There are many different ways to hire an SEO specialist to work with and I’m going to write a separate post… Read more →

Link Building and Google

I was describing the other day to a perspective client the ins and outs of a link building strategy and how it should fit into your overall plan in terms of improving the search visibility of your website. Google has for many years been very clear on the idea that selling links is a bad thing to do and those… Read more →

SEO vs PPC

I had a strange conversation a few weeks ago with a friend. He had attended an online marketing conference and one of the speakers, who was the head of a huge online travel business, took to the stage and began to address the collective audience on the strategy the business had used in the previous year. We’ve all been there;… Read more →

To bid or not to bid

One of the things people often ask us about is whether its a good idea to bid on your brand in adwords or similar ppc platforms. The short answer is that the ideal situation is to build up a brand to the point where a position of dominance exists. The longer answer calls for some careful strategising. Here are our… Read more →

Google webspam issues

I’m taking the family to London for a few days over the weekend and as my eldest of football mad I was going to take him on the tour of Wembley. Being the thrifty kind of guy I am I decided to have a crafty search for some discount vouchers to save me a few quid on the entrance fee.… Read more →