Tag: ppc

Keyword Compression for PPC Campaigns

If you have well organised PPC campaigns, each ad group should contain an ideal set of keywords that focus on a central theme. Thereafter, my own personal choice is to have total control of each keyword with a comprehensive understanding of its ROAS (return on ad spend) and more fundamentally an overview of its ROI. Central to profitability of each… Read more →

To bid or not to bid

One of the things people often ask us about is whether its a good idea to bid on your brand in adwords or similar ppc platforms. The short answer is that the ideal situation is to build up a brand to the point where a position of dominance exists. The longer answer calls for some careful strategising. Here are our… Read more →