Tag: organic seo

What Constitutes a Paid Link

Matt Cutts of Google posted a video last week outlining some of the factors that are taken into consideration by his webspam team when deciding if a link is to be considered a poor quality paid for link. To give you some background if you’re not familiar with this, Google’s guidelines forbid selling links and the resulting purchase of links… Read more →

What Is Google Penguin?

I’m going to write a few articles about the history and background a a few of Google’s more serious updates, starting with Google penguin. These are designed to give website owners an idea of Google’s philosophy and strategy as well as a broader understanding of the tactics and techniques Google employs when considering the value of your content. Penguin in… Read more →

Modern SEO and the ‘Advocacy Pyramid’

When in discussion with folks regarding the current SEO landscape and many people’s confusion about what direction to head in and fear of incurring penalties I often refer to what I call the ‘Advocacy Pyramid’, I thought I’d take a moment to try and explain what I mean by that on here. The cornerstone of good rankings for any site… Read more →