Tag: link building

What Constitutes a Paid Link

Matt Cutts of Google posted a video last week outlining some of the factors that are taken into consideration by his webspam team when deciding if a link is to be considered a poor quality paid for link. To give you some background if you’re not familiar with this, Google’s guidelines forbid selling links and the resulting purchase of links… Read more →

Advocacy Pyramid – The Activist

So I wrote last week about the ‘advocacy pyramid‘ and how essentially I see successful digital marketing and SEO and being scrum based; today I want to elaborate slightly on the role of the ‘activist’. The reason digital marketing is done badly so frequently is that website owners really struggle to find that essential balance of building an exceptional user… Read more →

Link Building and Google

I was describing the other day to a perspective client the ins and outs of a link building strategy and how it should fit into your overall plan in terms of improving the search visibility of your website. Google has for many years been very clear on the idea that selling links is a bad thing to do and those… Read more →