Tag: google

What Constitutes a Paid Link

Matt Cutts of Google posted a video last week outlining some of the factors that are taken into consideration by his webspam team when deciding if a link is to be considered a poor quality paid for link. To give you some background if you’re not familiar with this, Google’s guidelines forbid selling links and the resulting purchase of links… Read more →

What Is Google Penguin?

I’m going to write a few articles about the history and background a a few of Google’s more serious updates, starting with Google penguin. These are designed to give website owners an idea of Google’s philosophy and strategy as well as a broader understanding of the tactics and techniques Google employs when considering the value of your content. Penguin in… Read more →

Modern SEO and the ‘Advocacy Pyramid’

When in discussion with folks regarding the current SEO landscape and many people’s confusion about what direction to head in and fear of incurring penalties I often refer to what I call the ‘Advocacy Pyramid’, I thought I’d take a moment to try and explain what I mean by that on here. The cornerstone of good rankings for any site… Read more →

The Value and Dangers of Good & Bad SEO

One thing you constantly get a sense of when discussing SEO services and costs with clients and potential clients is the confusion surrounding quality and costs and the level of understanding that surrounds what we do and its value. There are many different ways to hire an SEO specialist to work with and I’m going to write a separate post… Read more →

Power Corrupts?

Does Google still hold the principle of not doing evil dear? those of us who have wanted for some time to believe that as Google grows more and more powerful it will use its power over modern media for good, rather than evil. Two things have happened recently that made my inclination shift and made me start to doubt more… Read more →

SEO vs PPC

I had a strange conversation a few weeks ago with a friend. He had attended an online marketing conference and one of the speakers, who was the head of a huge online travel business, took to the stage and began to address the collective audience on the strategy the business had used in the previous year. We’ve all been there;… Read more →

Google webspam issues

I’m taking the family to London for a few days over the weekend and as my eldest of football mad I was going to take him on the tour of Wembley. Being the thrifty kind of guy I am I decided to have a crafty search for some discount vouchers to save me a few quid on the entrance fee.… Read more →