Tag: google penalty

What Constitutes a Paid Link

Matt Cutts of Google posted a video last week outlining some of the factors that are taken into consideration by his webspam team when deciding if a link is to be considered a poor quality paid for link. To give you some background if you’re not familiar with this, Google’s guidelines forbid selling links and the resulting purchase of links… Read more →

What Is Google Penguin?

I’m going to write a few articles about the history and background a a few of Google’s more serious updates, starting with Google penguin. These are designed to give website owners an idea of Google’s philosophy and strategy as well as a broader understanding of the tactics and techniques Google employs when considering the value of your content. Penguin in… Read more →

The Value and Dangers of Good & Bad SEO

One thing you constantly get a sense of when discussing SEO services and costs with clients and potential clients is the confusion surrounding quality and costs and the level of understanding that surrounds what we do and its value. There are many different ways to hire an SEO specialist to work with and I’m going to write a separate post… Read more →