Tag: customer service

Advocacy Pyramid – The Activist

So I wrote last week about the ‘advocacy pyramid‘ and how essentially I see successful digital marketing and SEO and being scrum based; today I want to elaborate slightly on the role of the ‘activist’. The reason digital marketing is done badly so frequently is that website owners really struggle to find that essential balance of building an exceptional user… Read more →

Is Your Customer Service Up To Embracing Social Media?

Every company has a “social media strategy” these days, everybody wants to embrace Facebook and Twitter and give themselves a voice in this exciting new virtual world where communities and relationships are built merely by peoples likes of certain people or even certain things. The Open Graph protocol’s that power Facebook and the ‘open, open graph protocol’ released by Google… Read more →