Tag: authority

What Is Google Penguin?

I’m going to write a few articles about the history and background a a few of Google’s more serious updates, starting with Google penguin. These are designed to give website owners an idea of Google’s philosophy and strategy as well as a broader understanding of the tactics and techniques Google employs when considering the value of your content. Penguin in… Read more →

Advocacy Pyramid – The Activist

So I wrote last week about the ‘advocacy pyramid‘ and how essentially I see successful digital marketing and SEO and being scrum based; today I want to elaborate slightly on the role of the ‘activist’. The reason digital marketing is done badly so frequently is that website owners really struggle to find that essential balance of building an exceptional user… Read more →

Modern SEO and the ‘Advocacy Pyramid’

When in discussion with folks regarding the current SEO landscape and many people’s confusion about what direction to head in and fear of incurring penalties I often refer to what I call the ‘Advocacy Pyramid’, I thought I’d take a moment to try and explain what I mean by that on here. The cornerstone of good rankings for any site… Read more →