Category: PPC

The role of PPC management for Google Ads 2020

PPC management has been around for years, back in the day the role of a PPC manager was to take care of all the technical elements that were too complex or time consuming for a business owner or a head of department to take care of themselves. Over the last 2-3 years Google have moved more and more towards “smart”… Read more →

Keyword Compression for PPC Campaigns

If you have well organised PPC campaigns, each ad group should contain an ideal set of keywords that focus on a central theme. Thereafter, my own personal choice is to have total control of each keyword with a comprehensive understanding of its ROAS (return on ad spend) and more fundamentally an overview of its ROI. Central to profitability of each… Read more →