Category: Creative Retail

Is Your Customer Service Up To Embracing Social Media?

Every company has a “social media strategy” these days, everybody wants to embrace Facebook and Twitter and give themselves a voice in this exciting new virtual world where communities and relationships are built merely by peoples likes of certain people or even certain things. The Open Graph protocol’s that power Facebook and the ‘open, open graph protocol’ released by Google… Read more →

To bid or not to bid

One of the things people often ask us about is whether its a good idea to bid on your brand in adwords or similar ppc platforms. The short answer is that the ideal situation is to build up a brand to the point where a position of dominance exists. The longer answer calls for some careful strategising. Here are our… Read more →

Watch this space…

In my opinion the travel distribution model that has prevailed in the first decade of this century, is not one that can deliver growth and customer satisfaction in the second decade. The new model will require a complete revision of every single component, and will be based upon a different relationship with both customers and suppliers. It will be a… Read more →